Author Rachel Dove who delivered a session on personal branding for Digitally Active, explains how she has created her brand of work into a series of popular books for huge publishing houses.
She said it’s important to think about an area to focus on and have a signature symbol or targeted audience.”
Like Stephen King’s red balloon, marketing is essential when it comes to getting work or selling books or promoting your blog.
She said that however there is more freedom in blogging when it comes to topics but that focusing on audience is still important.
Here are some of the blogging platforms to blog for other sites:
- The Mighty
How to set up a blog and on what platform:
Where to promote your blog or vlog posts:
- Social Media Channels