A group of local DJs, Daniel Tidmarsh, Lyall Cardis and Arran Haj-Najafi who set up what has become a top community radio station in the middle of lockdown, have welcomed on board two new directors which includes a viral YouTube star. LDC Radio Board has named presenter Danny Mei Lan Malin of Rate My Takeaway and TV fame and marketing entrepreneur Mark Hodgson as new Directors. Danny Mei Lan Malin’s background as a Youtuber (face of Rate My Takeaway) and social media influencer who hosts shows on LDC Radio has a deep passion for promoting community-based programmes. He will help to boost the social media profile of LDC Radio which celebrated its 4th anniversary in May 2024. “We are thrilled to welcome Danny Mei Lan Malin as our one of our new Directors,” said Daniel Tidmarsh, LDC Radio Director.
“He will bring experience, enthusiasm, great communication skills and a fresh air to our mission. We feel very lucky to have him on board and look forward to a successful and invigorating next chapter with him as part of the team,” added Daniel.
Danny Mei Lan Malin said: “After first coming in contact with LDC Radio when I was promoting my first Christmas song, I was invited to host my own radio show on Tuesdays. I jumped at the chance as I used to listen to all the banging tunes on the station when I was out driving. “Being part of the team over the past couple of years has been lots of fun and most of all exciting to see what the station does for the community and supporting home grown talent.
“Dan and Lyall have done a cracking job at building the station which now has over 180,000 listeners per week.
“So It’s a perfect time to join forces and push the station to the next level. It’s a huge honour to help LDC grow nationally.”
The community station not only broadcasts content from well known talent but it also helps to boost the profile of up and coming talent. LDC Radio also hosts special events and puts on regular dance music nights.
Due to the staggering growth and reach of LDC Radio across platforms, it was time for the board to take on some extra pairs of hands to take the station national. “We are delighted to also welcome Mark as one our new directors,” said Lyall Cardis, LDC Radio Director.
“He will bring vital, digital marketing knowledge and experience, which is key at this stage of LDC Radio’s development.
Both Danny and Mark have a wealth of skills and experience, to enable LDC Radio to reach its next stage of growth and beyond.
Additionally, they are extremely passionate about the the station’s ethos and the community we serve. We are thrilled to have them both on board and look forward to the future, with some really exciting times ahead.”
Mark Hodgson said: “I am thrilled to be appointed as a Director at LDC Radio, where I can combine both my passions of marketing and music. I am excited about the opportunity to contribute to the continued growth and success of LDC Radio and help build upon the incredible platform Dan and Lyall have built during some very challenging times economically.
LDC has a wealth of talent who are all committed to maintaining its essence as the premier radio destination for dance music in West Yorkshire.
Together with the talented team at LDC Radio, I look forward to helping to chart a course for success and making a lasting impact in the world of radio broadcasting”.
LDC Radio opened in the middle of the coronavirus pandemic, the odds were stacked against its success.
On the day of its launch, 16th June 2020, the UK was in the midst of the most severe health crises in recent history. COVID-19’s impact on the world’s economy has been devastating and caused almost a quarter of all businesses to close, at least temporarily.
The worst hit sector was arts and entertainment, in which 82% of businesses were forced to shut during the UK’s various lockdowns.
Since its launch, the heart of LDC has been its community. Opening during the coronavirus pandemic posed countless challenges, primarily the staff’s inability to access their premises.
But it also provided a unique way to support the public in a time of unparalleled social isolation. According to a 2020 Ofcom report, the numbers of young people listening to the radio dramatically declined during the UK’s lockdowns as a result of a lack of commuter listening. Therefore, the sense of community offered by radio, listening was at a loss in the country’s younger generations at a time when social isolation was at its most severe. However for LDC, this created a great momentum in gaining listeners during this period and helped to create the thriving community it now is. Tune into LDC on 97.8FM Download the LDC app and follow them on social media @ldcradio
Go to: https://ldcradio.co.uk